The "Forever-Bond Program" ("Forever-Bond Program") is a public welfare initiative for Mandarin promotion launched in 2016 by CCTV anchor Haixia. Guided by the mission "Unified Language, Unified Emotion," it aims to promote and popularize Mandarin in border, ethnic, and underdeveloped regions. The program leverages language education to consolidate poverty alleviation achievements, support rural revitalization, foster intercultural exchanges among ethnic groups, and strengthen the collective consciousness of the Chinese nation.
The project advances language education through various measures, including teacher training, development of audiobooks, donations of “Little Pomegranate Bookhouses” and smart classrooms, and organization of learning activities. In 2025, Xueersi participated in and supported this public welfare project.