On May 9, at the 2023 China Quality Education Development Summit Forum organized by Jiemodui and Xiaozhangbang, Laura, Executive President of TAL Education Group and Chairman of TAL Charitable Foundation, delivered a keynote speech titled "Facing the Future, Lifelong Growth—TAL's Exploration of Quality Education."

Laura delivered a keynote speech on cultivating children's "future-oriented abilities." He stated that quality education is not equivalent to hobbies; true quality education is about cultivating children's "ability to face the future." Generally speaking, the cultivation of artistic hobbies, the exploration of scientific interests, and the improvement of physical literacy are all part of quality education. However, quality education is not limited to these aspects; it is a broader and more diverse concept that reflects children's comprehensive abilities to face the future, such as innovation, critical thinking, leadership, and cooperation.

In the current social environment, possessing "future-oriented abilities" is a strategic way to respond to ever-changing circumstances. Simply having the ability to solve specific problems is insufficient; it is necessary to have the comprehensive ability to identify, analyze, and solve problems at their root.

Laura believes that to deliver quality education effectively, one must have both compassion and strength. TAL Education Group not only has the dedication to support children's growth and contribute to society, but also possesses 20 years of educational experience accumulated as part of a "national team" in the education and AI field.

"We hope that learning and growth will go beyond exam-focused subjects, and that the learning environment will not be confined to classrooms, but extend into everyday life," laura said. "We also hope to help families cultivate well-rounded children. We are committed to developing abilities that enable children to face the future and serve them throughout their lives, achieving lifelong growth."

Recently, TAL Education Group released its financial report for fiscal year 2023, highlighting positive trends in quality education, with quarter-on-quarter increases in both revenue and student enrollment in long-term courses. Given the current retention rates, the quality education business model appears viable, with stable student retention each quarter.

In terms of market size, the quality education training industry in China grew by 31.7% year-on-year in 2021, followed by a 20.5% increase in 2022, and a projected 16.6% growth in 2023. The data suggests that as the economy and society continue to develop, parents are placing greater emphasis on the development of well-rounded, future-oriented skills in their children. This is expected to drive new growth in both the demand and supply sides of the quality education sector. However, demand tends to be fragmented and seasonal, requiring educational institutions to adopt differentiated strategies and offer more tailored learning services to meet the diverse needs of users.

"3-2-1" Business Layout

TAL Education Group celebrated its 20th anniversary in 2023. Laura described this stage as a "year of maturity," marking a new phase characterized by clear development goals and a more determined path toward future growth. Specifically, this will translate into a "3-2-1" business layout:

The "3" refers to three key scenarios: learning services, content solutions, and technology solutions. The learning services scenario provides high-quality courses in quality education for families, including a series of programs in science, programming, and the humanities. The content solutions scenario involves TAL leveraging its 20 years of premium content, using educational publications and digital platforms as mediums to launch a range of educational consumer products. The technology solutions scenario, offered through the toB brand "M School," provides comprehensive solutions that integrate live classes, research, and AI systems for educational institutions, professionals, and related enterprises, delivering both technical support and service capabilities.

The "2" represents two core markets: the domestic market and the expansion into overseas markets. TAL's international brand, Think Academy, currently operates in seven countries and regions, including the United States, the United Kingdom, Australia, and Malaysia, offering a diverse range of courses to K-12 students.

The "1" refers to TAL's AI technology platform. AI provides the technical backbone of TAL's business and products, and forms the foundation of TAL's identity as a technology-driven company.

Being a Company that Continuously Contributes Social Value

About six months ago, TAL announced a new mission and vision, evolving from “Love and technology make education better” to “To empower life-long growth with love and technology.” This marked a shift from a narrow focus on "education" to a broader vision of "lifelong growth." Lifelong growth refers to personal development for people of all ages, encompassing physical, mental, and multidimensional progress.

laura stated, "Love and technology are equally important, with love even taking precedence over technology. Although we often talk about technological advancement, let us not forget that no matter how technology evolves or how educational trends shift, love remains the inner driving force and the ultimate solution to all challenges."

TAL hopes to drive the continuous evolution and sustainable development of the industry through technological innovation, product development, and content creation—ultimately creating lasting value for society. At the same time, TAL remains committed to its mission of 'To empower life-long growth with love and technology,' striving to be a company that consistently generates social value.

Original article: https://www.163.com/edu/article/I4C9AC0G0029950B.html