1. About TAL Education Group

TAL Education Group (NYSE: TAL) is a technology company based on content capabilities and technological capabilities, with science education, scientific and technological innovation, and science popularization as strategic directions, facilitating lifelong growth of people and continuously exploring innovation. The former name of TAL Education Group, Xueersi, was founded in 2003 and officially listed on the New York Stock Exchange in 2010. TAL Education Group takes "To Empower Life-long Growth With Love And Technology" as its mission and is committed to becoming an organization that continuously innovates.

As TAL Education Group, we have multiple brands such as Xueersi Suyang, Xueersi Online School, Xueersi Intelligent, Better Me, M School, Hi World, Smart Learning content developing department, Xueersi University, and MamaBang, and strategic investment in fitness chain provider Holdens. TAL Education Group focuses on “Triple-A” strategies, including academic education, technological development, and public education, to meet a variety of lifelong learning needs, ranging from primary and secondary students, entrepreneurs, and more. In academic education, the company seeks to help families personalize learning and facilitate industry-wide information-based transformation by providing a broad array of high-quality teaching products that feature scientific, cultural and technological development through its core education brands including Xueersi Suyang, Xueersi Online School, etc. In technological development, TAL Education Group is continuously developing intelligent learning devices and software to create a diversified product ecosystem that incorporates high-quality learning materials, structured learning, and high-density learning services. Public education strategies, such as those on Douyin, propagate knowledge and helps users make more insightful decisions regarding product discovery, recognition, selection and purchases, thereby adding value to a wide range of users and families.

TAL Education Group is dedicated to long-term social welfare, and in October, 2013, it initiated the TAL Education Group Philanthropic Foundation, advocating for equal access to education for all. The foundation aims to support diversified education by sharing resources and projects across the education sector and, with projects such as the “AI Teacher” Mandarin teaching system, dual-teacher classrooms, starting plan, and Chunya Online Education Welfare Platform.

2. TAL Education Group Business System

Xueersi Suyang: Focus on quality education for children aged 3-16

Based on years of teaching and research, Xueersi Suyang is committed to developing the five abilities of children - reading, logic, hands-on, cooperative and expressive abilities - which has been identified in the "Core Competencies for Chinese Student Development". The brand is focused on cultivating children's lifelong abilities in humanities, scientific spirit, learning how to learn, and innovative practice.

Multiple Quality Products: Xueersi Suyang independently developed products such as scientific puzzles, cultural creativity, science and experiments, coding and programing and Go.

Variety of classroom formats: Experiential, group-oriented, theme-oriented, and project-oriented innovative classrooms.

Xueersi Online School: Quality education platform for children and teenagers

Xueersi Online School was established in 2008, focusing on online education for teenagers. It pioneered the "live streaming + tutoring" dual-teacher teaching model, has heavily invested in cutting-edge technologies such as AI and full-realization internet, and continuously drives educational innovation. In 2021, Xueersi Online School fully upgraded its competency development system. Guided by the Ministry of Education's "Core Competencies for Chinese Student Development," and building on 19 years of educational research experience and teaching strengths, the school cultivates life-long abilities for children through two major systems: competency-based curricula and competency-integrated life programs.

Competency-Based Curriculum System: Systematic Competency Development Courses

Centered around three core domains—science, humanities, and smart creation—we have successively launched popular competency-based courses, including Humanities and Aesthetics, Science and Experiments, Programming and Robotics, Nature and the Universe, Art Exploration and Expression, and Public Speaking and Eloquence. These age-appropriate, step-by-step courses cultivate the key abilities the child should possess at each developmental stage.

Competency-Integrated Life Services: Lightweight Interest Development Services

Through diverse themed products and services in multiple formats, we offer children richer and more meaningful after-school life choices. Content covers moral education, culture, sports, arts, technology, and other areas, guiding children toward independent exploration and practical innovation.

Xueersi Cultural & Creative Publishing Center: A Digital Publishing Brand

Covering six major domains—preschool education, subject tutoring, knowledge competency, Chinese-English reading, and family education—the center offers nearly 1,000 book products, reaching over 10 million readers. Meanwhile, it links with global premium publishing resources, establishing strategic partnerships with international publishing groups such as Highlights, Casterman, Nosy Crow, and Penguin Random House UK, as well as iconic IPs like BBC, Disney, Discovery Channel, and The Octonauts. By combining in-house developed content with licensed materials, the center starts from children's interests to enhance learning efficiency and open doors to the world for Chinese kids. Upholding the philosophy of "technology-enabled education," it creates diverse smart interactive learning scenarios to fully meet the knowledge needs of all age groups.

Xueersi U Programs

Xueersi U, a subsidiary of TAL Education Group, is a one-stop enhancement platform dedicated to college students. Its product portfolio includes Xueersi Graduate Exam Prep, Xueersi IELTS, Xueersi TOEFL, Xueersi GRE, and more. The platform aims to provide users with comprehensive, transparent, professional, personalized, and scientifically efficient exam planning, as well as online course tutoring services. By doing so, it helps college students enhance their learning outcomes and personal competencies efficiently, ultimately realizing their academic aspirations.

M School: Delivering End-to-End Live Streaming, Teaching Research, and AI System Solutions to Elevate Industry Technology Services and Digitalization

Upholding the mission of "Using Love and Technology to Enhance Education," M School provides full-scenario, end-to-end, and full-cycle technical solutions and service support for educational institutions, educators, and education-related enterprises. It aims to collaborate with industry partners to accelerate the transformation and upgrading of the education industry, building an open ecosystem of smart education for mutual benefit and symbiosis.

Content Development : A one-stop platform for educational research and instruction.Covering primary, middle, and high school subjects with tens of millions of high-quality teaching resources, the platform offers features such as intelligent test paper generation, teaching material creation, interactive courseware development, smart assessment, and subject-specific tools—empowering teachers to deliver exceptional lessons.

Intelligent Classroom : A versatile live platform for all scenarios and class types, enabling schools and enterprises to launch online classrooms efficiently.

AI-enabled Management : Open platform with 170+ AI capabilities and custom solutions for the full teaching cycle including preparation, instruction, practice, assessment, evaluation and management.

Better Me: After-School Growth & Independent Learning Brand for Ages 6–12

Better Me offers diverse after-school activities to nurture holistic development and joyful learning, while also providing practical support like pick-up/drop-off, meals, and supervision—alleviating parental stress and ensuring a balanced after-school experience for children.

Brand Mission: Empower Every Child to Become Their Best Self Brand Philosophy: Habits Matter More Than Knowledge and Skills

Think Academy: Overseas Business

TAL Education Group will continue to build overseas business models, brand recognition, and operational capabilities over the next five to ten years and beyond, including new technology and content-driven business models at their core.

Years ago, TAL embarked on its internationalization journey, successively establishing overseas campuses in the United States, the United Kingdom, Singapore, Canada, Australia, and Malaysia.

In 2019, TAL's Silicon Valley campus, Think Academy, launched specialized courses on traditional Chinese culture—including topics like Chinese festivals, food culture, and mythology—which have been warmly received by many overseas families, including non-Chinese ones.

4. Educational Technology

TAL studies the science of learning to enable students to learn more scientifically, leveraging technology to return education to its essence.

National Recognition for Educational Technology

The Ministry of Science and Technology (MOST) approved TAL to establish the "National New-Generation Artificial Intelligence Open Innovation Platform for Smart Education".

A New-Generation Artificial Intelligence Open Innovation Platform is a critical innovation vehicle that focuses on key sub-fields of AI, draws on the leading role of industry-leading enterprises and research institutions, effectively integrates technical, industrial chain, and financial resources, and continuously delivers core AI R&D capabilities and service capabilities.
(Source: MOST Guidelines for Building National New-Generation Artificial Intelligence Open Innovation Platforms)

Guided by the major needs of the education sector, TAL will build a national educational technology innovation platform that encompasses AI algorithm capabilities tailored for education, application solutions, basic software/hardware systems and open-source and open-access services.

From three dimensions—technology, solutions, and industrialized services—the platform will provide full-scenario, end-to-end, full-cycle support to educational institutions, EdTech enterprises, educators and AI researchers. This will accelerate the intelligent transformation of the education industry and foster a diversified smart education ecosystem based on "symbiosis," "mutualism," and "co-creation".

AI Research Institute

The AI Research Institute is dedicated to leveraging AI technology to drive educational transformation. Collaborating with global top-tier AI scientists and leading experts in education, it focuses on the applications and innovations of cutting-edge technologies—such as computer vision, intelligent speech, natural language processing (NLP), and data mining—in the education sector.

Building on TAL's vast educational data and high-quality teaching resources, the institute has achieved breakthroughs in core frontier technology R&D. By continuously advancing AI capabilities in speech technology, visual understanding, knowledge graphs, and more, it has successfully translated multiple technologies into productized applications.

Its innovative product solutions—including AI Classroom, Teaching Process Evaluation, Oral Expression Assessment, and Photo-Based Exercise Search & Grading—cover all teaching and learning stages: teaching, learning, testing, practice, and evaluation.

Currently, the AI Research Institute has established research partnerships with renowned institutions such as Tsinghua University and the Institute of Computing Technology (Chinese Academy of Sciences). Having won multiple championships in international top-tier AI conference competitions, it is dedicated to building a global brand for "AI+Education" scientific research, characterized by technology leadership and talent convergence.

Big Data-Driven Intelligent Learning Systems

Intelligent Interactive Live Teaching System for Online Education:To meet the needs of large-scale, high-concurrency, and highly interactive online education, TAL has developed an intelligent interactive live teaching system. By applying foundational theories and methods from learning science and intelligent education, the system integrates technologies such as audio-video live streaming, data mining, speech recognition, image recognition, and natural language processing (NLP) to continuously enhance the interactive experience of online teaching. Based on analytics of the learning process, it delivers more personalized learning services to students.

Dual-Teacher Classroom System: Designed for online-offline integration, TAL's Dual-Teacher Classroom delivers high-quality teaching resources via live streaming to classrooms nationwide. While local teachers provide personalized instruction, the system uses rich intelligent interaction tools to spark students' in-class interest and improve learning experience and outcomes. By leveraging teaching big data and AI, it constructs a learning profile for each student, enabling teachers to better understand their needs and provide targeted guidance.

"AI Teacher" Instructional System: TAL's "AI Teacher" combines image recognition, speech recognition, speech synthesis, and data mining to offer each student personalized attention and interaction. Using real-time teaching effectiveness data from classroom processes, the "AI Teacher" dynamically adjusts lesson content and pacing, allowing human teachers to focus on the essence of education—inspiration, guidance, and companionship. This ensures high-quality educational resources reach every classroom and delivers highly engaging interactive lessons for students.

5. Social Responsibility

TAL actively fulfills its corporate social responsibility by promoting educational philanthropy and advancing the balanced development of high-quality education.

Chunya Online Education Welfare Platform

Sharing high-quality educational resources with regions lacking educational access leveraging the internet model to promote educational equity.

Launched by the TAL Charity Foundation, the Chunya Online Education Welfare Platform collaborates with local education authorities nationwide to promote an "Internet + Education" philanthropy model. This initiative expands access to high-quality educational resources for a broader range of regions and audiences, delivering diverse educational content to rural areas, facilitating the downward flow of premium resources, and establishing a long-term mechanism for online remote teaching and research. Thereby, it drives sustained progress toward educational equity.

By the end of 2021, Chunya Online Education Welfare Platform had reached over 1,000 schools across 55 counties in 19 provinces—including Hebei, Yunnan, Gansu, Guizhou, Sichuan, and Xinjiang—benefiting approximately 220,000 people.

Continuing Education Without School Closures

Fulfilling Social Responsibility During the Pandemic

In 2020, amid the special challenges of the pandemic, TAL Education Group swiftly fulfilled its social responsibility. Immediately after the outbreak, it established a 100 million RMB special fund to combat COVID-19, including 20 million RMB donated to the Wuhan Charity Federation for purchasing medical supplies, 80 million RMB allocated to education initiatives to ensure children in Hubei and pandemic-affected regions nationwide could "continue learning without school closures". TAL provided free live teaching systems to primary and secondary schools across China. Its educational open platform launched the "Safe Harbor Program", offering the Live Streaming Cloud teaching system free of charge to all education and training institutions in China. Xueersi Online School rolled out free live courses covering all subjects and grades, supporting students nationwide in "learning without interruption." This effort ensured that even children in remote areas—from Xinjiang to Hainan Island, Henan to Yunnan and Guizhou—could access Xueersi's live classes. The role of educational technology became all the more critical in challenging times. Through the power of love and technology, TAL accompanied millions of children through a uniquely challenging spring, proving that education can endure and thrive, even amid adversity.

Philanthropy Map

Building an Employee Philanthropy Platform: Mapping Every Corner with Love and Technology

To encourage employees to actively engage in public welfare, TAL Education Group launched "Philanthropy Day" in April 2013 for all teaching and administrative staff, granting each employee one paid annual volunteer leave day for various forms of volunteer service.

Driven by their commitment to philanthropy, TAL employees voluntarily established the "YiBangRen" volunteer club on May 4, 2015, reflecting their collective dedication to social responsibility.

In May 2018, TAL introduced the "Philanthropy Map"—an employee platform designed to unite staff nationwide, enabling them to pool their philanthropic efforts and participate in more conveniently, guided by the vision of "measuring every inch of the land with love and technology." Within its first year of operation, the platform recorded 4,759 participant visits to activities, 15,884 hours of volunteer service provided to 102,159 children and 4,932 teachers.

TAL Charitable Foundation

In October 2013, TAL Education Group launched the first charitable foundation in China's education and training industry—the TAL Charitable Foundation.

Guided by the mission of "enabling more people to equally access educational resources", the foundation leverages TAL's excellence in basic education—including its teaching/research resources and innovative capabilities in online education—to advance educational philanthropy through resource sharing and diversified educational support. It drives educational equity through technology via initiatives such as the "AI Teacher" Mandarin Teaching System, Dual-Teacher Classroom program, Start-Up Plan, and Chunya Online Education Welfare Platform.

Focused on educational poverty alleviation, family education, child welfare, and educational innovation, the foundation shares high-quality educational resources with vulnerable groups, including children in poverty-stricken areas, those with serious illnesses, migrant children, and others, supports research and practices in family education, Launches the "Philanthropy Map" platform to encourage employee volunteerism, ensuring more people can equally benefit from educational opportunities.

Beijing Xingbang Charity Foundation

Initiated and established by the founding team of TAL Education Group, the Beijing Xingbang Charity Foundation aims to help students in poverty-stricken areas access high-quality educational resources through supporting online and offline teaching services. By doing so, it fosters students' healthy development and promotes the balanced growth of education.

The foundation also collaborates with more educational charity partners in the industry to provide educational informatization services and premium teaching products to regions lacking educational resources. In doing so, it fulfills its social responsibilities in advancing educational equity, promoting educational innovation, and driving industry progress, embodying a commitment to creating a more inclusive educational future.

Beyond Horizon Education Charity Foundation

In November 2017, Minhong Yu, the founder of New Oriental Education & Technology Group, and Bangxin Zhang, the founder of TAL Education Group, announced the joint establishment of the Beyond Horizon Education Charity Foundation. Initially, TAL Education Group and New Oriental Education & Technology Group each contributed 50 million yuan, forming a 100 million yuan startup fund.

The Beyond Horizon Education Charity Foundation integrates the advantageous resources of both parties to create an open educational philanthropy platform. By joining hands with more educational forces, it promotes educational equity through technology.

Milestones in Social Responsibility Development

2008

Designated as the official English training institution for urban volunteer Olympic English for middle school students in Beijing, and trained 3,000 Olympic volunteers.Donated 2 million yuan to the earthquake-stricken area in Wenchuan.Donated funds to build 4 Hope Primary Schools in Gansu, Sichuan, and Hubei provinces.

2009

The construction of 2 Hope Primary Schools donated in Sichuan officially commenced.Donated 200,000 RMB to the Culture Bureau of Hexi District, Tianjin. A llo cated 1 million RMB to establish the "Special Fund for the Development of Zhiqu Education".

2010

All employees donated 210,000 RMB to the earthquake-stricken area in Yushu.P rovided full-time teaching courses for 16 orphans from Yushu 2011Donated teaching materials worth 130,000 RMB to the Education Bureau of Luanping County, Hebei Province.

2012

Launched the "Same Classroom" volunteer teaching project and carried out large-scale volunteer teaching activities.Established the Social Responsibility Department, which is specifically engaged in public welfare undertakings.

2013

Launched the "Beautiful Campus" volunteer campaign to mark TAL Education Group's 10th anniversary.The TAL Charitable Foundation was established (the first non-public charity foundation in China's education and training industry).

2014

TAL Education Group released its first Social Responsibility Report. Launched the Future Star project to create a platform for entrepreneurs in the online education industry.

2015

Launched the "Same Classroom" project for rural teachers to participate in on-site training and study.Launched the "WE+ Plan".