Affected by special circumstances, the postponement of the 2020 college entrance examination has brought considerable challenges to this year's college entrance examination candidates. Recently, the brand of personalized education in primary and secondary schools under the TAL Education Group, Xueersi·Aizhikang (hereinafter referred to as "Aizhikang"), joined hands with the China Foundation for Poverty Alleviation and the TAL Education Public Welfare Foundation to launch the "Encourage the College Entrance Examination Candidates" campaign, delivering public welfare courses for the college entrance examination to impoverished areas and calling on the entire society to cheer for the candidates. Currently, 8 celebrity artists and 11 brands have responded to the call, delivering exclusive words of encouragement to the candidates, creating a positive atmosphere for the pre-examination period.

The China Foundation for Poverty Alleviation and the TAL Education Public Welfare Foundation will deliver the public welfare courses for the college entrance examination created by Xueersi·Aizhikang to thousands of college entrance examination candidates in 10 impoverished areas such as Linxia Prefecture in Gansu Province, helping the candidates to prepare for the examination efficiently. The public welfare courses for the college entrance examination cover 9 subjects including Chinese, Mathematics, English, Physics, Chemistry, Biology, Politics, History, and Geography. Excellent teachers from Aizhikang will provide in-depth and easy-to-understand explanations for the key knowledge points of the college entrance examination, helping the candidates to prepare effectively.

The "Encourage the College Entrance Examination Candidates" campaign cheers for the candidates through posters and other forms.

The "Encourage the College Entrance Examination Candidates" campaign is part of the "Sharing a Good Future" public welfare project initiated by the China Foundation for Poverty Alleviation and the TAL Education Foundation. In the "Sharing a Good Future" project, the Good Future Group provides teaching and research cloud, live broadcast cloud, and other teaching systems, and through the "Hope Online" smart education public welfare platform, it delivers high-quality educational resources such as Aizhikang to resource-poor areas, helping to promote the balanced development of education in impoverished areas, accelerate the improvement of teaching capabilities, teacher professional levels, and information literacy in impoverished areas, and thereby promote the improvement of the quality of education in impoverished areas.

The "Encourage the College Entrance Examination Candidates" campaign also invited 8 celebrity artists including Chen Yanxi, Guo Cheng, Huang Zihongfan, Mei Zhen, Meng Ziyi, Qu Ying, Shen Yue, Wu Haoze (in alphabetical order by surname) to send encouragement and blessings to the candidates. Brands such as Daoxiangcun, Haoliyou, and MojiWeather also participated in the campaign, providing support for the candidates through Weibo interaction.

The campaign invited stars such as Shen Yue to send encouragement and blessings to the college candidates.

The person in charge of the "Encourage the College Entrance Examination Candidates" campaign stated that by inviting celebrities and brands to participate in the campaign, they hope to inspire more people to cheer for the candidates. For candidates, a good pre-exam environment not only includes the classroom environment of the school, but the social public opinion environment is equally important. They hope that all candidates can face the challenges of July with confidence and ease.

The "Encourage the College Entrance Examination Candidates" series of activities will continue until the end of the college entrance examination. As a leading brand for one-on-one learning, Xueersi·Aizhikang will also release public welfare courses for the college entrance examination and guidance for filling out college entrance examination volunteers through platforms such as Xuexi Qiangguo, CNTV, Kuaishou, and Tencent Video in the form of videos and live broadcasts, providing practical and useful content to help the candidates prepare for the college entrance examination in a good state.