The epidemic is a severe test for the education industry, but the development of technology has given educational institutions more options and autonomy.
After the outbreak of COVID-19 epidemic, the TAL Education Open Platform proposed industry solutionsin the first place, providing online live broadcast solutions for offline training institutions across the country, and providing free course content, operational services, and support for partners of the open platform.
As the epidemic gradually stabilizes, educational institutions across the country begin to resume classes one after another. However, offline educational institutions are still facing many difficulties such as different resumption times and great pressure during summer.
On May 7th, the TAL Education Open Platform held an online solution and summer and autumn product upgrade launch event.
The TAL Education Open Platform will productize the advanced online education experience in the industry, providing transition plans and transformation and upgrading plans for institutions of different development stages and needs in the post-epidemic period.
OMO Becomes a Trend, and TAL Promotes the Construction of New Infrastructure in the Education Industry
The epidemic has changed the operation and management methods of educational companies, and the trend is towards online business and management. With the help of live streaming and efficiency tools, TAL has achieved the online transformation of the whole group.
In this regard, Huang Yan, President of TAL Open Platform Business Division, pointed out that online cannot replace offline, but offline cannot be separated from online. In the future, all institutions will be integrated online and offline. Although the concept of OMO is beautiful, the landing is long. The first level of OMO landing is marketing, which is the easiest to carry out by adding online channels. The second level is content and services, that is, courses are carried out simultaneously online and offline, and the content is all transferred online. The third level is data, and the implementation process is the most time-consuming. During this period, there will be educational data products appearing to accelerate the OMO process.
Huang Yan, President of the Gaotu Future Open Platform Division
Huang Yan said that TAL hopes to promote the construction of new infrastructure in the education industry by relying on its own technology and teaching and research accumulation.
We help industry partners quickly make up for basic capabilities, find differentiated positioning, and achieve comprehensive upgrading through the all-round upgrading of teaching service infrastructure - Weclass, content infrastructure - future good course, and tool infrastructure - live broadcast cloud.
The TAL Education Open Platform will always stand with educational institutions, and use love and technology to provide high-quality science and education products for education and training institutions in the whole industry, to achieve every educational dream.
Live Cloud 2.0 Released: Not Just an Online Classroom
During the epidemic, the Live Cloud withstood the test of peak business volume, supporting over 40,000 institutions and schools with 140,000 teachers, covering a student population of over tens of millions, and a cumulative online teaching time of tens of millions of hours.
The released Live Cloud 2.0 version is based on the high-quality products polished during the epidemic and TAL's many years of teaching experience and scene understanding, creating a more informative, interesting and effective classroom experience.
For example, in terms of classroom content, it significantly enriches the traditional presentation format of courseware, adding functions such as freehand drawing and simultaneous multi-user graffiti, making the presentation of the teaching process more intuitive. In terms of classroom interaction, in addition to tools such as joining in, answering buzzer, and timer, it further enriches classroom teaching interactions and incentive forms. In terms of teaching effectiveness, it can automatically count student class time, attendance rate, interaction times, etc., achieving quantitative feedback on classroom effectiveness.
In addition to improving the online classroom teaching experience, this version 2.0 of Live Cloud also achieved a comprehensive upgrade in teaching services and institution management: it provides teaching services for students before, during, and after class, and provides functional services for B-side institutions, including backend management, teaching research, teaching, and marketing promotion, building a product system that runs through the entire process of institutional management and teaching.
Weclass's Dual-Teacher Group Class achieves seamless online and offline connection
During the epidemic, more than 200 million students across the country realized "no suspension of classes" through online learning. However, online learning still faces problems such as a weak learning atmosphere, low attention, and lack of interactivity.
Weclass has implemented the "Dual-Teacher Group Class" OMO solution, which seamlessly connects the dual-teacher classroom with the online classroom.
The dual-teacher group class supports face-to-face classes and online small classes to be conducted simultaneously, and institutions can flexibly arrange teaching methods based on local resumption situations to achieve synchronous effects with the curriculum. In addition, the online end of the dual-teacher group class adopts a 5-person group class model, and teachers and students can see each other, making students feel as if they are in a physical classroom, effectively restoring the offline learning scene and improving students' subjective initiative and learning efficiency. In addition to the remote main lecturer, the institution's coaching teacher participates in classroom interaction throughout the entire class, stimulating student learning interest through various forms such as group PKs and 1V1 attention.
Zhang Chaoyue, head of the WeClass, said: "The OMO mode of education has become a trend, and the efficiency and intimacy of future education will definitely have better integration.
The WeClass will closely integrate customer needs, combining technology and innovation, love and beauty. We are committed to sharing our exploration and practical experience with the industry while building a premium technology-enabled education product platform to advance together with our partners."
The upgrade of the WeClass in the summer and autumn comprehensively matches the needs of institutions
The impact of the epidemic has not completely dissipated, and educational institutions that have resumed classes temporarily face the "uncertain" summer.
Based on the research and teaching accumulation of TAL Education for 17 years, Future Good Courses provides institutions with a full range of courses, multiple versions of course content, online assessment systems, teacher training, and operational support.
Future Good Courses not only launched multiple versions of science products this time, but also introduced new English and Chinese products. To address the problem of uneven student learning progress after the epidemic, Future Good Courses has created a complete online assessment system. Regarding teacher turnoverchallenges faced by institutions after the epidemic, Future Good Courses has further refined its SPS Seven-Step Lesson Preparation Method, enabling even novice teachers to rapidly develop their teaching skills.
To address enrollment continuation issues, Future Good Courses has built a complete set of short-term class matrices for the whole year, outputting TAL Education's scientific operation methods to institutions and helping them with operational work step by step.
The epidemic has been a test for the education industry. Through this test, the integration of technology and education has deepened, and the education industry has further improved its product capabilities, service quality, and operational efficiency.
During the epidemic, the education industry united to fight against the epidemic and the educational ecology and community began to take shape.
In the post-epidemic period, the Gaotu Future Education Open Platform will continue to deepen its openness, accelerate product innovation, and promote the construction of a new type of infrastructure in the education industry, providing more comprehensive, systematic, and warm support to educational institutions, and going further with industry partners.