This press conference is the first discipline new product release since Xueersi's brand refresh. The new product HE Plus proposes to focus on the cultivation of thinking and ability as the core of English teaching, which is a real embodiment of the Xueersi brand philosophy of "lifetime beneficial abilities." At the press conference, Dr. Herbert Puchta, former president of the International English Language and Thinking Ability Association, Daniel Hutchinson, director of foreign language learning products at Cambridge University Press, and Ms. Xu Ling, General Manager of the English Teaching Department of Cambridge University Press Greater China, and more than 200 Chinese parents and students, discussed the new trends in English teaching in the new era and witnessed the birth of Xueersi English's new products. Dr. Herbert Puchta, a former president of the International English Language and Thinking Ability Association, demonstrated that adding thinking skills training in language learning can stimulate students' initiative to learn, enabling children to learn and remember better and perform better in international assessments. He also emphasized: "Critical thinking is the ability to accept new information, break free from existing cognitive constraints, make decisions, and solve problems. It is also a learning ability that is suitable to be taught to students in English teaching, helping children to deal with various challenges in an unpredictable future." Xueersi English upgraded the teaching system to strengthen the learning objectives of "language + thinking." Xueersi English leader Wu Xiaowei said at the conference that based on years of educational research and a profound understanding of Chinese students' English learning, Xueersi English decided to once again upgrade the teaching system and launch the new Hello English Plus product, strengthening the learning objectives of language and thinking. Regarding the innovation, Xueersi English leader Wu Xiaowei said that although Xueersi English and Cambridge University Press launched the Hello English course in 2014, "Hello English Plus" is not simply an extension of the original course system. It is based on students' critical thinking and creative thinking. It aims to maximize students' interest in learning, improve student engagement and focus in the classroom, help students better through assessments, and is committed to cultivating and creating the important abilities that future talents should possess. The HE Plus course system is divided into three parts: before class, in class, and after class, forming a closed loop of learning through online and offline links. - Before class, students preview vocabulary and grammar on the Xueersi online learning platform. - In class, teachers will use more interactive thinking-based activities in language teaching, such as integrating mind mapping teaching methods and targeted interactive learning activities to implement the training of "language + thinking" ability. - After class, HE Plus will introduce online North American teachers and use international PBL (project-based learning) teaching methods to efficiently improve students' oral expression and communication skills, realizing the comprehensive training of students' knowledge and thinking. In an interactive experience area outside the conference, a parent of a second-grade student exclaimed while experiencing PBL teaching methods: "The new generation of English learning methods is indeed more in line with children's nature, making the learning process both interesting and efficient." Xueersi English believes that the future of English learning is not only to master a means of communication but also to enable children to read books from different countries, communicate and exchange ideas between East and West, and explore a diverse world. At the same time, it should help children face unknown challenges, think critically, and creatively solve problems. Yang Fuguang, the head of the Xueersi Peiyou Division of TAL Education Group, said at the conference, "Xueersi English is a key subject brand of the TAL Education Group's Xueersi Peiyou. In July this year, Xueersi Peiyou underwent a brand refresh, making the cultivation of 'lifelong beneficial abilities' the new brand philosophy." "Faced with the rapid changes in the English education market, Xueersi has decided to comprehensively update the content and mode." Yang Fuguang mentioned, "We will implement the new brand philosophy to help students acquire the abilities that support their lives, work, and development, which will be an important goal of future teaching of Xueersi English and all subjects of Xueersi." In recent years, national education policies and guidelines have repeatedly emphasized the need to deepen education reform, develop quality education, and improve students' comprehensive skills and core literacy. Xueersi English has also been continuously exploring and innovating in English education. The new concept and technological highlights of the HE Plus course system presented at the Xueersi English press conference may bring new thinking and references to the domestic English education model. It is reported that during the 2018 winter vacation, the first-grade students of Xueersi English Beijing Branch will be the first to use the Hello English Plus course. In the summer vacation of 2018, Xueersi English students from grades one to three nationwide will fully adopt the Hello English Plus course.