On November 3, the first "Future Star" Qualitative Education CEO Growth Camp officially opened in Beijing. After nearly half a year of rigorous selection, more than 40 outstanding entrepreneurs from the field of quality education gathered at "Future Star" to engage in in-depth discussions on the opportunities and challenges of educational entrepreneurship, the responsibility and innovation of industry development.

It is reported that this CEO Growth Camp for quality education is a reassembly of the educational innovation and entrepreneurship forces of "Future Star," the educational entrepreneur service platform under the umbrella of New Oriental Education & Technology Group, following the CEO Entrepreneurship Camp.

This time, focusing on the field of quality education, through the design of three stages of courses - "Original Intention Course," "Entrepreneurship Course," and "Future Course," to discuss the original intention of educational entrepreneurship, practical quality education entrepreneurship, and the development trend of the education industry.

Zhang Bangxin, the principal of Future Star, shared the "original intention" of educational entrepreneurship with the students. In the first class of "Original Intention Course," Zhang Bangxin, the principal of Future Star and the founder of New Oriental, shared with the new students the original intention of Future Star and its quality camp.

"We hope to provide services to educational entrepreneurs who truly love education and have been insisting on the path, providing everyone with some help in the entrepreneurial process. In this process, we help each other, first make our own careers better, and then form a synergy to do something for the Chinese education industry in the future, so that more people can enjoy better quality education. This is what we want to do."

Industry experts discuss educational innovation, igniting new thinking in quality education

In September of last year, the Ministry of Education promulgated the "Core Literacy of Chinese Students," and in various provinces' high school and college entrance examination reforms, comprehensive quality assessment has gradually been officially incorporated into the assessment standards, injecting new development momentum into the field of quality education. Wang Rong, the director of the China Institute of Education Finance and Research at Peking University, provided an overall introduction to the macro background of Chinese education for the students.

Regarding the current development of quality education in China, Huang Xiaoting, the course lecturer for this session of Future Star and the director of the Evaluation Center of the China Institute of Education Finance and Research at Peking University, pointed out that it is particularly critical to evaluate and improve the quality of education and cultivate students' core literacy.

She pointed out, "Core literacy has a positive impact on human development, and early investment in quality education can increase the chances of entering higher education and the wages in the labor market in the later stages. Whether it is public education or private education, training talents with core literacy will be the future gospel of Chinese education."

Chen Shujun, the general manager of education at Tencent, shared insights into the exploration of internet education with the students.

"With the development of educational technology such as artificial intelligence, we hope to not only connect people and devices through the internet but also connect external quality institutions and teachers to do more 'connecting' things related to education," said Chen Shujun, the lecturer of Future Star and the general manager of education at Tencent. "Online education is a platform that requires quality measurement. We should think about how to manage content, always focusing on user value, empowering more educational entrepreneurs, helping them improve their teaching and operational levels, and thus meeting the increasingly diverse learning needs of students."

Under the promotion of the "connection chain" in education, how to effectively use platform resources to improve enterprise management capabilities has become a question that all entrepreneurs need to ponder.

Based on this, Zhang Shanling, the former Alibaba organization development expert, shared the "Five Practices of Enterprise Development" for the students, guiding CEO students to conduct self-diagnosis and reflection on their enterprises through the "seeing, hearing, asking, and cutting" and other steps.

Quality education welcomes a new development opportunity, Future Star drives industry synergy

The rise of the middle class and the demand for talents with comprehensive qualities and abilities are propelling the current consumption upgrade of Chinese families, which is also ushering in a new development opportunity for quality education.

According to statistics, the quality education market grew at a high rate of 30% in 2017, making it the second most focused area in the capital market after K12. On the other hand, an industry with opportunities always comes with challenges, and the development of the quality education industry is facing many challenges.

"In terms of demand, quality education faces non-essential needs, short life cycles, and low thresholds. Outstanding teachers are in short supply and are even harder to obtain in third and fourth-tier cities," said Xie Wenyi, director of the Strategic Investment Department of New Oriental. "Quality education companies can use educational technology to control service standards through content and technology and extensively spread the influence of outstanding teachers. At the same time, we can use the internet to enhance the efficiency of connections between companies, better achieve scalability in the field of quality education."

Xie Wenyi, the director of the Strategic Investment Department of New Oriental, discusses the path of quality education + the internet with the students. This may also be the original intention of this CEO Growth Camp for quality education. By connecting more outstanding educational entrepreneurs, Future Star can provide comprehensive support in entrepreneurial concepts, enterprise decision-making, and industry layouts.

As Xie Wenyi said, "For New Oriental, we not only hope to become a company of high quality but also a technology-driven company. Through Future Star, we hope to connect more educational entrepreneurs, work together to provide better and more diverse teaching content, and provide better education to more Chinese children."

As an educational entrepreneur service platform created by New Oriental, since its establishment, "Future Star" has attracted many well-known figures from the education technology field, including those from BAT, to participate in the teaching, attracting a total of over 200 educational entrepreneurial CEOs to "close-door practice" in the training camp.

It is reported that this CEO Growth Camp for quality education started recruiting in June, with a recruitment period of up to 3 months and overall preparation for nearly six months. In the end, more than 40 outstanding entrepreneurs stood out from 300 registered projects, covering six major areas of quality education, such as early childhood education, art education, study creation, and sports.

Through this CEO Growth Camp for quality education, New Oriental has provided more interactive communication opportunities for more quality education entrepreneurs. Leveraging forward-looking business models and educational technology, New Oriental will aggregate new industry forces, leverage industry synergy, and fully integrate cutting-edge achievements of "technology + internet" into the field of quality education, jointly promoting the innovative development of the education industry.