100tal and Reading A-Z Reach Strategic Partnership, the First Strategic Cooperation between Reading A-Z and a Chinese Education Company

(From left: Bai Yunfeng, co-founder of 100tal, and Bob Holl, American children's education expert & founder of Reading A-Z)

Prior to this, many Chinese parents have favored Reading A-Z due to its good effects and reputation. However, due to copyright and restrictions on American servers, Chinese parents have difficulty accessing the authentic content of Reading A-Z.

With the coming trend of international education, children's English is highly sought after. Reading plays a crucial role in bridging English learning. However, the current products for children's English reading in the Chinese market are mixed, and there is a lack of systematic reading materials. In order for Chinese children to enjoy global high-quality reading resources, on September 24, 100tal and Reading A-Z reached a strategic partnership, marking the first strategic "handshake" between Reading A-Z and a Chinese education company.

"Reading has allowed me to understand the deep and extensive Chinese culture, and I also hope to let Chinese children see a wider world through reading. 100tal has many years of experience and strong research and development capabilities in the Chinese K12 education field, and can provide strong support for the development of Reading A-Z in China in terms of technology and research. We hope to bring the Reading A-Z reading method to more Chinese children through 100tal, helping them to effectively and interestingly learn English," said Bob Holl, American children's education expert and founder of Reading A-Z.

Bob Holl, American children's education expert and founder of Reading A-Z,

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Co-founder of 100tal, Bai Yunfeng, commented, "Reading is the source of nourishment for human progress. Regardless of how reading methods change and reading carriers iterate, the value of reading has never been diluted. The introduction of Reading A-Z graded reading materials by 100tal aims to optimize our own international education business while improving the current state of English reading for Chinese children. We aim to systematically and scientifically enrich English education resources in China and customize English reading. We hope that children can access advanced global educational resources from an early age, and stand on the international stage."

It is reported that after introducing Reading A-Z materials, 100tal will first customize a complete set of graded reading system for tens of thousands of students under its international children's English brand, Li Bu English, which will go live by the end of the year. In fact, even before the signing of the contract, Li Bu English had already started in-depth cooperation with the Reading A-Z team in the United States and developed a series of English reading products tailored to Chinese students.

In the opinion of Wu Ying, head of Li Bu English, the biggest difference between Reading A-Z and other English graded readers is that it has designed a comprehensive and progressive language acquisition system based on English learning characteristics, corresponding to the abilities and levels of language learning at various stages. In terms of content arrangement, it covers almost all literary genres such as fables, fairy tales, poetry, history, technology, biology, and biographies to cater to the minds and cognitive levels of children of different ages. This system and philosophy have a leading position globally.

In the future, Reading A-Z will continue to integrate with several English brands under 100tal, continuously improving the international education business of 100tal. Since September last year, 100tal's pace in the international education sector has been accelerating: acquiring Li Bu English, holding shares in Shun Shun Study Abroad, acquiring Wei Jia, and releasing the study abroad training brand "Le Future". 100tal has completed the construction of an international education business chain from ages 0 to 24, combining online and offline channels.