Xueersi and People's Literature Publishing House Sign Strategic Partnership to Jointly Launch the "Reading Growth Plan"

Reading is an important way for children to acquire knowledge, understand the world, and enrich their minds. It is also the foundation of a nation's creativity.In 2023, the National Education Work Conference pointed out that "it is necessary to treat reading activities as a priority to guide students to love reading, read good books, and read well."On March 1, Zang Yongqing, President of People's Literature Publishing House, and Wang Qiuling, Vice President, attended the inaugural ceremony of the "Book-loving Youth, Happy Reading" event jointly organized by Xueersi and People's Literature Publishing House.The two parties have formed a strategic partnership and will work together to build a cultural learning platform for children, provide more high-quality literary resources, inspire children's love for books, and make reading a lifelong habit.

Group photo of the main guests attending the event

Zang Yongqing, President of People's Literature Publishing House, Yang Fuguang, Principal of Xueersi Head School, Wang Qiuling, Vice President of People's Literature Publishing House, Tang Rui, Head of Xueersi Literacy, and other representatives of both parties were invited to participate in the signing event.

The two sides signed the contract and took a group photo

During the launching ceremony, Zang Yongqing, President of People's Literature Publishing House, said, "For more than 70 years, People's Literature Publishing House has flourished alongside outstanding writers, and the books it has published have inspired generations of readers. As a result, People's Literature Publishing House carries significant social responsibility. Whether it is the classic works, such as the 'Four Great Masterpieces' and the 'Foreign Literature Masterpieces Series,' which we have reissued over the years, or contemporary works like Mo Yan's Late Bloomer, Chi Zijian's Fireworks, and Li Er's Brother Yingwu, which we have published in recent years, we have found that they resonate strongly with young readers. Therefore, this cooperation aims to invite more distinguished writers, translators, experts, and scholars to Xueersi to share their insights into writing and reading, enabling young readers to appreciate the literary brilliance of the writers and their works."

Speech by Zang Yongqing, President of People's Literature Publishing House

Yang Fuguang, principal of Xueersi Headquarters, said that he was very honored to reach a cooperation with People's Literature Publishing House. Xueersi has always regarded the comprehensive and healthy development of children as its primary goal, and cultivated children's innovation ability and core literacy in practice. We hope that both sides can have in-depth exchanges and sharing in curriculum development, reading promotion and other aspects, and jointly provide high-quality reading and creation experience for young people.

Speech by Yang Fuguang, principal of Xueersi Headquarters

Wang Qiuling, vice president of People's Literature Publishing House, said at the ceremony, "The innovative cooperation between the two sides is based on the resource integration capabilities of both sides in different fields, and is based on the consensus of both sides on the dissemination of high-quality content", and announced the three major cooperation sections of this "Book-loving Youth, Happy Reading" event:

Speech by Wang Qiuling, vice president of People's Literature Publishing House

"Humanities Wonderful Creation" full-year series of big-name live broadcasts

From March 1, the two parties will host 12 high-profile live broadcasts throughout the year. Li Er, winner of the Mao Dun Literature Award, Shi Yifeng, winner of the Lu Xun Literature Award, Hu Wenjun, an expert in the Classical Department of People's Literature Publishing House, along with other prominent scholars and experts, will join the "Xueersi" video account's live broadcasts to share their experiences and insights on reading and writing with young readers and encourage children to express themselves creatively and joyfully.

Xueersi & People's Literature Publishing House Youth Humanities Reading Book List

In recent years, People's Literature Publishing House has continued to release extracurricular reading materials designed for primary and secondary school students, such as Red Star Over China, The Long March, and the Harry Potter series, which have been widely recognized. On April 23, 2023 (World Book Day), the two parties will officially release the "Xueersi & People's Literature Publishing House Youth Humanities Reading List." Renwen Publishing House will invite 10 authoritative experts to review quality books and ensure the list's quality and authority. Xueersi will provide high-quality teachers to guide students in their reading, helping them improve their reading ability, humanistic literacy, and develop good reading habits.

"Reading Growth Plan" series of activities throughout the year

In order to better stimulate children's interest in reading and encourage creative expression, the two parties will collaborate on reading appreciation and creation activities for young people, centered on traditional projects of the People's Literature Publishing House, such as the 120th anniversary of the publication of Romance of the Three Kingdoms, Harry Potter themed activities, winter and summer vacation study camps, and more. Through live-sharing sessions, virtual tours of writers' study rooms, and other activities, the goal is to connect more children with books in ways beyond the printed page, further igniting their passion for reading and allowing quality content to generate greater impact.

During the ceremony, Tang Rui, Head of Xueersi Literacy, also presented to the leaders of People's Literature Publishing House the quality education courses launched by Xueersi in 2022, including humanities creation, innovative thinking, programming, and scientific experiments. He shared the educational philosophy behind the humanities creation course, which advocates holistic reading, aiming to cultivate children's creativity by integrating knowledge from disciplines such as art, humanities, and social sciences, so that creation becomes not just a task but a true emotional expression of children. This philosophy aligns closely with the values of People's Literature Publishing House.

Two experts and scholars from the People's Literature Publishing House also came to the stage to communicate with the audience about the reading and creation of young people.

Hu Wenjun, deputy director of the Classical Literature Editorial Office of the People's Literature Publishing House, talked about the love of classical literature among today's young people and called for "guiding the next generation to read excellent classic literary works and letting classic literary works play their greatest value".

Xue Zijun, assistant director of the Contemporary Literature Editorial Office of the People's Literature Publishing House, explained from the perspective of a contemporary literary companion that "creation itself is a healing process" and believed that "the mental journey shared by the creator will surely leave a glimmer in the hearts of children"

The main leaders of the People's Literature Publishing House visited the Good Future Group

Zang Yongqing, President of People's Literature Publishing House, and Wang Qiuling, Vice President, were also invited to visit Good Future Group to gain an in-depth understanding of its development and the Xueersi brand. Zang Yongqing praised the Group’s achievements in education, technology, and academic research, and expressed hopes for strengthened communication and coordination between the two sides, achieving fruitful collaboration and mutual development.

After the signing ceremony, a year-long celebrity live broadcast series titled "Humanistic Wonderful Creations" was officially launched. Li Er, Mao Dun Literature Award winner, Peking University professor, and acclaimed writer, joined the Xueersi live broadcast session. During the event, Li Er engaged in in-depth discussions with the audience on the creative process behind his Mao Dun Literature Award-winning novel Brother Yingwu, youth reading and writing methods, and more.

As important platforms for young people to access knowledge, People's Literature Publishing House and Xueersi have a responsibility to continuously meet the educational and cultural needs of Chinese youth, promote the development of socialist culture, and foster cultural confidence among the younger generation. In the future, both parties will continue to provide a continuous stream of high-quality content, guide young readers toward deep, meaningful, and tasteful reading, and support the healthy development of Chinese children and youth.

From: People's Literature Publishing House https://baijiahao.baidu.com/s?id=1759265718741523366