1.Comparison Conditions

The comparison project: Xueersi Study Machine / Xuelian Machine Little Red Book Advertising and Promotion Project, the organizing comparator (project owner) is Beijing Xueersi Education Technology Co., Ltd.. The construction funds are from self-raising (source of funds), and the project's investment ratio is 100%. This project already meets the comparison conditions, and now seeks open recruitment of suppliers for the project.

2.Project Overview and Service Content

2.1  The budget for this project is 2-3 million.

2.2  Target users of the project: 2-18 year old students' parents, aged 30-49, active on the Little Red Book platform, and have high participation in live shopping.

2.3  Services for this project: Little Red Book advertising and promotion.

3. Participant Qualification Requirements

3.1.      The registered capital of the participating party in this selection shall be 500thousand yuan (inclusive) or more; it must meet the conditions of independent legal person qualifications, and have been established for a period of 2 years or more.

3.2.      Experience requirements:

3.2.1.     Case studies of advertising and promotion (unlimited channels) including high unit price of over a thousand yuan for 3C products or educational hardware, and cases of educational or educational hardware promotion on Little Red Book.

3.2.2.     Weekly production capacity of materials is 30 or more

3.2.3.     The anchor must have experience with high-unit price purchases and provide anchor demos.

3.2.4.     The project leader must have benchmark projects and successful cases.

(The above qualifications must be met simultaneously).

3.3.      The company's financial and operational status is good, with the ability to fulfill contracts, and no bad business practices; and has corresponding service capabilities in personnel, equipment, and funds.

3.4.      This selection does not accept joint participation of entities with equity or affiliated relationships.

3.5.      Other requirements: Units with equity relationships or affiliated relationships cannot participate in the selection at the same time.

4.Credit Requirements

This selection will adopt a veto penalty for dishonest persons.

5. Comparison Registration

5.1.   Registration time: Interested participants are required to submit the registration form and information collection form (see attachment for format) by email from 2024-1227-1500 to 2025-0102-1700 (Beijing time, the same below).

5.2.   Registration submission email:qinshan2@tal.com

6. Qualification Review

The organizing comparators will send written qualification pre-review results of this project to all registered participants by 2025-0102-1900 (Beijing time).

7.Media for Announcing

This recruitment announcement has been published on the Future Education Group's official website, and Future Procurement's WeChat public account. websites.