On April 20, TAL Education Group’s children’s brand Mobby officially launched The Mobby Kids Learning Pad—an upgraded version of its previous MobbyThinking Device. As the industry’s first internet-connected interactive learning device for early childhood education, The Mobby Kids Learning Pad combines innovative teaching methods, 16 years of pedagogical expertise, a science-backed curriculum system, and globally sourced premium content to empower children’s cognitive development and lifelong learning.

The new Mobby Enlightenment Machine has made many changes in learning methods and attempted more breakthroughs in content resources: it can be used for enlightenment learning with game-based answer card insertion, as well as reading picture books, listening to stories and children's songs. It has collaborated with international well-known children's IP such as Disney, Peppa Pig, and "One Hundred Thousand Whys" and industry authoritative content creation brands to launch a series of professional and interesting learning content.

Mobby Enlightenment Machine product leader Yang Lixue introduced that enlightenment is for the comprehensive development of children. The age of 3-8 is the most precious stage of intellectual development in life. Professional planning in this stage can make children's enlightenment development more effective. "An ideal enlightenment product not only needs to have a scientific system and high-quality content but also needs to truly help parents feel at ease and make children like and love learning."

Professional enlightenment helps children grow comprehensively.

Yang Lixue introduced that the most important thing in developing enlightenment products is professionalism, which is reflected in Mobby's 16 years of exploration and accumulation. Through offline Mobby Thinking Halls, and the popular Mobby Love Mathematics series and graded series of children's book products, Mobby continues to explore in the field of children's enlightenment, with sales of Mobby series content exceeding tens of millions, demonstrating a profound understanding of how to provide better enlightenment for children.

In terms of system design, Mobby's enlightenment system is divided into levels L0-L3 according to the developmental situation of 2-5-year-olds, meeting the enlightenment needs of each child with content that suits the characteristics of each age group.

In content design, the Mobby Enlightenment Machine is based on situational design, guiding children to discover key elements in the situation, find regularities, and apply them flexibly, and receive real-time feedback.

In addition, starting from the "Multiple Intelligence Theory", Mobby observed the intellectual growth of children and designed many ways to stimulate the development of children's multiple intelligences, combining music with stories, and incorporating topics related to interpersonal relationships. In the fields of health, art, and society, the enlightenment machine has corresponding question cards, hoping to empower children's comprehensive intellectual development with professional and rich products.

Children like it and truly enlighten. Disney IP and Peppa Pig accompany children in learning and growing.

Interesting content can better cultivate children's concentration and self-drive. Children in the enlightenment stage can maintain a sense of exploration and curiosity for things they like, which is a valuable treasure.

With this consideration, the Mobby Enlightenment Machine has deep cooperation with Disney and Peppa Pig, guiding children's love for cartoon content to enlightenment learning and launching cooperation question cards featuring Disney and Peppa Pig. By using the IP characters that children love to teach them, it fully satisfies children's interests and also achieves better enlightenment effects.

In addition, the Mobby Enlightenment Machine has also joined hands with professional content brands such as "Wu Si Quick Reading," "Cambridge English," "Little A-Z," and "One Hundred Thousand Whys" to launch corresponding question cards with content covering multiple fields such as society, science, art, language, and health. These high-quality contents have been tested and deposited for a long time and are well-known to parents and children. The Mobby Enlightenment Machine hopes to provide children with the most thoughtful companionship with these professional and classic high-quality contents.

High-quality interaction makes children love it and saves moms' worry but not love and companionship.

Yang Lixue introduced that every exploration game on each question card of the Mobby Enlightenment Machine is made vivid, allowing children to experience interesting interaction through touch, and adding voice interaction to allow children to participate in coordination of multiple dimensions such as hands, eyes, ears, and brain, which can exercise children's overall abilities and make children enjoy each interaction experience.

It is worth mentioning that the Mobip Enlightenment Machine also integrates the function of listening to children's songs and stories, and can expand content through networking. In the family enlightenment scene, listening to children's songs and stories is a very high-frequency demand, and children can choose their favorite categories on the question cards to listen to content. The Mobip Enlightenment Machine also sets a special option "Heartbeat Radio", records the child's listening preferences, recommends personalized music, children's songs, and stories, and hopes to provide each child with a product that understands him. At the same time, it also provides parents with a small program, where they can customize listening content for their children.

Yang Lixue mentioned that the original intention of developing the Mobip Enlightenment Machine was to create a product that children like and parents can rely on. Children over the age of 2 can operate the Mobip Enlightenment Machine independently. Parents can confidently entrust their children to this machine, reducing the burden on parents, without worrying about eye protection or addiction. The Mobip Enlightenment Machine also sets up parent-child game cards, allowing parents to have easy and high-quality interaction with their children through games. Although it "saves mom," it does not overlook love and companionship in the growth process.

"We hope to bring the best enlightenment content to thousands of households and bring high-quality enlightenment to more Chinese families, so that more children can better adapt to the future society and become better people," said Yang Lixue. A child's childhood only happens once, and a good childhood can heal a lifetime. This is a product full of love, and we hope it will bring lifelong benefits to the children who are enlightened.

Source: China Daily Website: https://tech.chinadaily.com.cn/a/202404/22/WS66262463a3109f7860dda770.html