On April 26, Xueersi, a subsidiary of TAL Education Group, and several leading domestic publishing houses, including People's Posts and Telecommunications Publishing House, announced a strategic partnership to jointly promote development and innovation in the field of educational content. They aim to create diverse and high-quality content for the digital age, with a focus on supporting the holistic development of Chinese adolescents. During the partnership ceremony, four acclaimed children's literature authors, including Zhang Zhilue, attended the event and were awarded the honorary title of "Youth Reading Promotion Ambassadors." TAL hopes to leverage the influence of these prominent authors to help more young children develop a love for reading, build reading habits, and gain access to high-quality reading materials.

Alex Peng, President and CFO of TAL Education Group; Li Wen, Deputy General Manager of China Industry and Information Technology Publishing & Media Group and Secretary-General and General Manager of People's Posts and Telecommunications Publishing House; Song Biao, Deputy General Manager of Electronics Industry Press; Li Wenbo, President of Tomorrow Publishing House; Chang Qing, President of Sichuan Juvenile and Children's Publishing House; Liu Zhiqiang, Assistant General Manager and Sales Center General Manager of Chemical Industry Press; He Zhenghui, Vice President and New Retail Business Unit General Manager of CT Digital Technology (Beijing) Co., Ltd.; Wang Shuwei, Deputy Editor-in-Chief of Electronics Industry Press; Shi Minxing, Vice President of 21st Century Publishing House; Shen Weizhong, Vice President of Zhejiang Juvenile and Children's Publishing House; Zhan Weiwei, Director of Anhui Juvenile and Children's Publishing House; Zang Rongyun, Director of the Book Distribution Center of the China Children's Press & Publication Group; Kou Ying, General Manager of the Market Operation Center of Tomorrow Publishing House; and Liu Liting, Marketing Director of 21st Century Publishing House, participated in the strategic partnership launch ceremony.

Over the past 20 years, TAL has been committed to providing high-quality learning content for children and continuously advancing innovation in research, products, and content through technological advancements, helping children acquire well-rounded knowledge and skills."By bringing together the strengths of many and leveraging each other's strengths, we can create more possibilities for great content," said Alex Peng, President of TAL Group.TAL aims to combine the decades of theoretical and practical knowledge accumulated by these distinguished domestic publishers to create more content that adapts to the times and supports children's development, ensuring that China's youth develop a rich intellectual and emotional world accompanied by excellent content, and discover more possibilities on their path to growth.

Chang Qing, President of Sichuan Juvenile and Children's Publishing House Co., Ltd., mentioned that books should not only "convey meaning through writing" but also "delight in sharing meaning."It is not enough to explain concepts only through articles and books; children must also enjoy reading and willingly accept the underlying meanings.Sichuan Juvenile and Children's Publishing House, dedicated to creating quality content, is full of expectations for this collaboration, hoping that the fusion of content and technology will bring more innovation and breakthroughs to reading and education, providing diverse, personalized, and engaging content formats for Chinese youth, creating more high-quality content suited to the times.

In the digital age, technology continues to push the boundaries of content, resulting in an overwhelming amount of information, yet the demand for high-quality content has never ceased; in fact, it has become more prominent.In this context, how can content producers ensure content quality? How should content evolve and innovate?As a leading enterprise in the education technology field, TAL chooses to leverage the content advantages of publishers to build a technological foundation that enhances content quality, ensuring technology serves people and content adapts to the times.

TAL stated that throughout its development, the company has stayed true to its original mission, continuously moving forward with the power of love and technology.At the same time, TAL continues to gather industry-leading resources and excellent partners, exploring the forefront of technology and continuously improving its research capabilities to support adolescents through different stages of growth.This helps them grow with independence, love, and confidence, and equips them with lifelong skills to adapt to the times, face the future, and embrace the world.

Source: Securities Daily Online

https://www.zqrb.cn/tmt/tmthangye/2023-04-27/A1682555860225.html