On January 3, 2018, Xueersi Publishing Center, a subsidiary of TAL Education Group, and the British Dorling Kindersley (DK) publishing house signed a strategic cooperation agreement at the British Embassy. The two parties will jointly promote the distribution and dissemination of high-quality encyclopedia cognitive children's books in the Chinese market, and promote cultural exchanges between China and the UK. Guests including Liam Fox, the British Secretary of State for International Trade, Guo Zhiping, the chief representative of DK Beijing office, Chen Qi, president of Modern Education Press, Wan Yiting, vice president of TAL Education Group, Wu Shanshan, vice president of TAL Education Group, and Tian Xue, head of Xueersi Publishing Center, attended the meeting.
Wan Yiting, Wu Shanshan, and relevant persons in charge from TAL Education Group, Xueersi English, and Future Star jointly held a discussion with Liam Fox and his delegation. At the meeting, Xueersi English, under TAL Education Group, introduced key cooperation projects with the British counterparts, showcasing the "Magic Mirror System" based on emotion recognition and AI technology, which provides accurate data for the entire teaching process, and the "Snowfield Reading" English graded reading system that deeply integrates AI artificial intelligence with reading content. This is one of TAL Education Group's major achievements in promoting the transformation and upgrading of educational products through elements of technology such as "AI (artificial intelligence) + big data" and promoting the integration of public and private education, and it has gained recognition from the British side. Wan Yiting, vice president of TAL Education Group, expressed during the conversation that with the help of the internet and technology, high-quality educational resources can quickly spread to various parts of the world, rapidly advancing equal access to education for children in every region. It is hoped that this signing and the specific future cooperation projects will jointly promote the better service of high-quality educational technology and products from China and the UK to benefit the people of both countries and achieve mutual benefit and win-win results.

(Exchange at the symposium)

As the representative of an international economic department, Liam Fox himself is also very enthusiastic about education. In October of this year, he announced the establishment of the UK Vocational Education and Training Cooperation Alliance and the Education Consultation Expert Committee of the UK Department for International Trade, hoping that the UK's educational resources can integrate and communicate with educational resources from around the world to help the development of the next generation. Therefore, Liam Fox has high hopes for this cooperation. "Education is a global topic. TAL Education Group and DK have their own strengths in the field of education. It is hoped that the two sides can leverage their respective strengths to not only have long-term cooperation in international high-quality educational resources but also to actively engage in cultural exchanges between China and the UK," said Liam Fox.

(Wu Shanshan, vice president of TAL Education Group, delivering a speech)

At the signing ceremony, Xueersi Publishing Center under TAL Education Group and DK publishing house jointly announced that the two parties will deepen their cooperation in children's popular science publishing, including content, distribution, and educational research resources. With the integration of more diversified content and the gradual implementation of cooperation details, the two parties will also expand the children's book market, create high-quality book brands, and introduce more systematic and international learning resources to Chinese children. Wu Shanshan, vice president of TAL Education Group, stated that the cooperation based on Sino-British cultural exchanges is of great strategic significance to both parties. The signing cooperation between TAL Education Group and DK is just the beginning. Next year, we hope to export more high-quality educational content that TAL Education Group has accumulated over the years to the UK, and conduct extensive cooperation from within to outside.

(Strategic cooperation signing ceremony between DK and Xueersi Publishing Center, with guests (from left to right): Front row: Guo Zhiping, the chief representative of DK Beijing office, Tian Xue, head of Xueersi Publishing Center; Second row: Liu Jing, Director of Education and Skills Department, UK Department for International Trade (China), Caroline Rees, Minister Counsellor/ Director of the UK Department for International Trade (China), Liam Fox, the British Secretary of State for International Trade, Wu Shanshan, vice president of TAL Education Group, Wan Yiting, vice president of TAL Education Group, Chen Qi, president of Modern Education Press)

It is a global consensus about the high quality of content from DK publishing house. Established in 1974, DK is an international publishing company in the UK and now a subsidiary of the publishing giant Penguin Random House. DK's popular science, encyclopedia, and lifestyle books have a global circulation of millions, enjoying a great reputation worldwide. Its extensive content, scientifically rigorous structure, and minimalist layout style with hand-drawn illustrations and real-life photographs influence the world of publishing. Since its establishment in Beijing in 1998, DK's children's and adult encyclopedias and lifestyle quality books have become representatives of high-quality books in the Chinese market, widely recognized for their educational, readable, and practical values.

In today's rapid development of technology and the internet, many educational materials are easily accessible, but high-quality educational resources are still scarce, especially the adjustment of international high-quality content to make it suitable reading material for Chinese students, which requires the support of a professional team. In this regard, Guo Zhiping, chief representative of DK Beijing office, stated, "Based on our responsibility to the vast readers and students in China, we have chosen Xueersi Publishing Center as our partner. In addition to funds and strength, we value the sincere publishing concept and rigorous, professional research and development capabilities of our partners. We hope that both our sides can achieve a healthy and long-term cooperation."

Similarly, Xueersi Publishing Center has always attached great importance to strengthening international cooperation and selecting outstanding international partners. According to Tian Xue, head of Xueersi Publishing Center, to date, Xueersi Publishing Center has established long-term strategic partnerships with many domestic and international publishing houses, producing over 420 single-book titles and creating a relatively mature K-12 educational auxiliary brand "Xueersi Secrets". After introducing the famous English graded reading system Reading A-Z, which half of the public schools in the United States are using, it is about to launch children's books for developing Chinese traditional culture and mathematical thinking skills.

As the core department of content strategy under TAL Education Group, Xueersi Publishing Center has the exclusive publishing and distribution rights to all branded books under TAL Education Group. With a team of over 100 teachers with more than ten years of research and development experience, overseas study designers, a professional internet marketing team, and senior distribution personnel, Xueersi Publishing Center has been focusing on building a systematic, high-quality content ecosystem covering all subjects for the age group of 0-24 years since its establishment in 2013. The core business revolves around K-12 educational auxiliary books honed from 14 years of excellent teaching and research experience in Xueersi, continuously expanding into the children's content product market and the market of studying abroad and vocational training books; expanding the structured content system through the introduction of original and high-quality content copyrights from abroad.

Adhering to TAL Education Group's mission of "driving education progress with technology," Xueersi Publishing Center continuously integrates the educational concept of "inspiring interest, shaping character, and cultivating habits" into its books. In the future, it will actively tap into high-quality resources both domestically and internationally, integrate innovative publishing with digitalization and education, help children fully cultivate reading ability, communication skills, inquiry ability, abstract thinking, dialectical thinking, and creative thinking during their childhood, help children lay the foundation for "lifelong benefit," and help them become comprehensive talents with an international perspective.